Bradley Copeland, President and founder of Copeland Commercial, LLC, an industrial development platform, is a seasoned real estate executive with a 31 year track record of success in portfolio strategy, asset management, investment sales, leasing, acquisitions, dispositions and development for three national real estate firms. Brad is known for his character, integrity and leadership in the industry, as well as his excellent selling and negotiating skills, strong development, strategic planning and operational skills. He has extensive in experience on a local, national and global level. Since 1999, Brad has negotiated numerous joint venture structures and has a development track record totaling 210 buildings, 41,200,000 S.F., and $2.0 B in gross asset value.
Brad began his career in 1986 with the Trammell Crow Company. Brad was a top producer at Crow, negotiated over 500 leases, and was ultimately a Partner in the firm. In 1997, Brad was hired by Crow Holdings as the National Director of Acquisitions and Development to spearhead all new business for Crow Holdings Industrial Trust, as well as assist in the formation of the REIT itself. From 1997-1999, he was responsible for the acquisition and development of all facilities nationally (23 markets) and coordination of six regional managers in those efforts, including strategic decisions in establishing target markets and asset allocations. From 1997 through 2002, Brad was instrumental in tripling the assets of the company from $476MM to $1.5B. In December 2002, Brad assisted in accomplishing the original business plan of Crow Holdings Industrial Trust by facilitating the sale of the company to ING Clarion Partners.
Upon sale of the company to ING Clarion Partners, Brad assumed the position of Senior Vice President in the firm and the National Director of Marketing and Development of Lion Industrial Trust, the successor entity. In 2006, Brad was promoted to Director in the firm and the Chief Investment Officer of Lion Industrial Trust, one of ING Clarion Partner’s largest open-ended funds ($4.1B), with total assets under management over 75,000,000 SF. Brad’s responsibilities included portfolio strategy and all investment decisions, including acquisitions, dispositions, development and marketing of all facilities nationally (27 markets, including Canada and Mexico). Additionally, Brad was responsible for key client relationships and sourcing new investment opportunities for ING’s other commingled funds and separate account clients. Brad also Chaired ING’s Global Industrial Platform.
Brad is an active participant in the business community and currently serves on the Dallas Board for the National Association of Office and Industrial Properties. Brad has served as the former Chair of one of NAIOP’s National Development Forums and is a frequent speaker and panelist at industry conferences. In addition to his professional success, Brad is active in his community and served on the K-Life Board in Dallas from 2012 to 2014; he also served on the Board of Directors of Young Life in Dallas from 1992 to 2011, chairing the Board for four years. He has also coached Upward Basketball, YMCA soccer, as well as volunteer activities for Boy Scouts and Habitat for Humanity.
Brad graduated Magna Cum Laude from Baylor University where he was awarded a BBA in Finance and Computer Information Systems. In 1986, Brad completed his MBA in Finance and Management also at Baylor University. Brad and his wife, Michelle, and their three children are active members of Park Cities Baptist Church in Dallas.